Coltherapy is a Colombian company dedicated to the provision of therapeutic services. It is located in the health sector with 3 years of experience and trajectory where its development and execution is mainly in the city of Bogotá. Currently has agreements with prepaid medicine and health insurance insurers where it distributes its operation in two cost centers: domiciliary and outpatient. During his career in the Colombian market Coltherapy detected the need to determine the best practices in the provision of therapeutic services compared with those of one of our neighboring countries. In the case of this research, the comparison with Panama City will be developed. through a business mission, an exercise that will allow us to detect the possible differentials and adopt the most appropriate practices allowing Coltherapy to excel in the health sector under the physiotherapy specialization.