The technological convergence brought about by the digital boom is a set of technologies whose applications open a wide range of possibilities for communication, this establishes new and innovative marketing mechanisms in which the consumer knows firsthand information that gives the company and interaction with other consumers. The approximation of Technology and Mass Media sets a new economic, productive and social model. Today 's digital growth has caused an exchange of views and information rapidly, so it is essential that the economic sectors involved in these media to interact with consumers and thus create bonds of trust that encourage the consumer to purchase the service offering will provide. In this regard and based on the prior planning, this research aimed to establish the importance of digital promotion for the benefit of tourism in San Andrés, Providencia and Santa Catalina, which is to be identified, how important being the digital channels for tourism in Colombia Knowing the importance and actual growth of the digital media, we identified the grow that SocialBaker is having in the different economic sectors, is because of that truism can't be left behind, with this parameter it will be analyzed which platforms are currently used and which ones should have an active presence aiming to generate the consumer trust, along the process an analysis about the use digital platforms in the tourism sector was made, establishing a comparative of the digital media used in Colombia and especially the tourism sector. The work was focused in various destinations, specifically San Andrés, Providence and Santa Catalina, since these destinations are the ones who are most desired for the International and national audience. We could´t identify the information of the destiny in the current presented tools, because of that we consider that is relevant to vinculate a destination like this one in the digital platforms so the specific target can get information from.