The main purpose of this research is the creation of an International Business Department with strategies based on Michael Porter´s model regarding the analysis of the external environment threats and its power within the company. First of all, the work was focused on knowing the needs or problems in the company, where profiles, clear, specific and consistent positions were established with the help of the partners and the Manager. All this to facilitate a better work and to have a well- organizational structure within the company. Likewise, the start-up and to share in a detailed way the implementation of the negotiations and the trade relations with other countries, the gained advantages in order to provide solutions to the requirement of the market of closures and supplies for clothing and also to face the competitiveness which plays a very important role in the commerce and that in some way is the engine that requires the company to act. As the result an excellent performance in the objectives proposed at the beginning the research because CIERRES UNION could make the import and could establish the structure and profiles at the International Business Department.