The communication with the stakeholders Companies has taken more and more importance and it is through this, that invaluable intangibles are created as the image, the reputation and the identity. During the last years, independent of the company name, size and organizational characteristics; companies have shown interest in knowing the perception that their public has about them, in order to create proposals for improvement or change, make strategic decisions and increase the number of negotiations, customers and sales. In this text, different methodologies were used to know the perception of the stakeholders of SERVI FLEXO S.A.S. and with its results, a corporate image strategy was proposed.