The world is a completely unpredictable variable and at this very moment may be generating changes that are not noticeable at the moment, but will directly impact people and their environment. Globalization, international cooperation, the elimination of physical barriers, and evolution are clear examples of this; the world is changing and so are we. Based on this idea comes this project: a business idea inspired by Colombian agriculture, in the diversity of our nation, and the potential future of guaranteed better quality of life for our society. It aims to exploit the fruit growing diversity of Colombia, giving recognition to exotic fruits that have not yet achieved a greater impact in the country's economy, specifically with the Badea, Gulupa, and Cholupa fruits, generating an added value to the transformation of the pulps and nectars themselves in providing nutritional benefits for the end consumer. ProFruit is an initiative that seeks to generate a positive impact socially and economically, opening doors for Colombian workers and paths to the internationalization of the entire nation. To achieve these goals and business objectives, it is necessary to balance creativity, innovation, technological development, professional development, and the personal growth of each of the parties involved, giving assurance to reviewers, customers, and the country itself, that things are possible if you dream big. The world belongs to those who dare, yearn and persevere.