This document brings together the initiative of an entrepreneurship project that is developing in one of the productive economic sectors of Colombia. The study includes the preliminary investigation of the country's fruit and vegetable sector, its main characteristics and the negotiation conditions between the parties involved in the purchase and sale of products derived from planting in this sector. The above leads to the motivation of the work team to evaluate and project the results of the initiative from the market and competition point of view, its technical, technological and organizational capacity and finally the economic-financial study. In each of the studies the most relevant aspects and key activities for the implementation of the project are defined in order to define its feasibility of execution.