In this work different strategies of marketing are understood for the implementation in the small and médium Company in Colombia, where as a principal aim it seeks to ilustrate these different strategies as fundamental factor depending on the competitiveness opposite to the current, changeable and included market; the different strategies that are mentioned understand topisc related to the elctronic commerce or e-commerce, social marketing and SEO-SEM, besides the advantages of the use of a CRM in the comercial part to facilitate the flow of recorded information.