This research will show the financial impact generated by consideration of strategies of shared value in business plans that seek to satisfy social and/or environmental needs of the communities, it is intended that the strategies are raised from the formulation of business plans understanding that it is the tool most used by entrepreneurs and in turn that focuses strategically the future of it. Given the previous scenario was designed a model, which was tested in three business plans already formulated, also evaluated the financial impact generated by the shared value strategy. In the three cases analyzed the tool allowed the entrepreneur to include added values to their initial approach and they were focused on satisfying environmental and social needs of the environment, inclusion that proved to have a positive financial effect against the initially raised in these plans. In conclusion, the inclusion of value-sharing strategies generates positive financial effects on the business, as well as positive social and environmental impacts. The inclusion of the concept of shared value in business plans can generate significant effects in the face of business conception and development.