This article prove of qualitative form, the viability of implement a project of ranching intensive of double purpose, in San Felipe Farm, located in San Martin, Meta, prove the advantages of this system, faced the traditional ranching, by means of matrix model. That evaluate the strength, weakness, threat, opportunity; showing an action planto take advantage of opportunity and strength, aswell asblock or eliminate the weakness and threat. The ranching, must improve more every day, satisfying the individual necessities of every person, and creating a good will face the clients; in the same way every day generate ideas that help improve the ranching systems, improving the results of the milk production, growing the weight of a heifer monthly, which generates an increase of income of the ranching activity.