The Egos brand has a portfolio of products for the care and makeup of nails, hands and body, such as: enamels, enamel removers, diluents, cuticle oils, moisturizing creams, exfoliants and antibacterial gel. Based on market studies, Peruvians are increasingly worried about looking good. And this is transversal to any region, age and / or lifestyle. According to information provided by the Cosmetics and Personal Hygiene - Copecoh - trade association of the Chamber of Commerce of Lima, it was possible to identify that 85% of Peruvians consider personal image as very important, supported by the increase in consumption of the last two years that were 5.6% and 6% respectively, within the cosmetic market of Peru. EGOS would focus on positioning its brand in middle class women, who still do not feel identified with the current portfolios of global brands and high cost, because this is a class that particularly thinks more about the price and discounts, something with the brand would come to compete widely are its low production costs and the quality of its products that already have a tradition in the Colombian market.