A country’s socio cultural aspects can be action elements for companies, due to a mind condition made by this, to a consumers and producing effects in the market in which organizations are developed; to demonstrate this premise it has been chosen as example a representative enterprise from Perú as it is AJE Group and it’s representative drink Kola Real. Based on this, in this article cultural and society Peruvian general aspects are presented, showing how these are essential for the company´s creation and subsequently kept in mind, giving rise to a marketing central edge, that has distinguish a difference either national and international, named “drinks consume democratization” and establishing a consumer “lovemark”. By this way, it is shown how these strategies focused on socio cultural aspects, had positive effects in the company´s corporate development.