This concept is as wide and enriching, as the history which makes a detour to the politics, which per centuries has generated all kinds of events that have marked the existence of the humanity up to the recent times; there is no person who is not influenced by the topics related to politics, and it is such as the influence on human behavior who can choose to live from it or by it as it can do. Weber into his theories could change the course of a nation or the specific territory in a good or bad way, that’s why in the human being behavior everything related to do it with her generates loves and hates. it is quite known that those who have the power in recent times and in the rational democracies they have come there with the favor of the governed ones. Nowadays, politics has succumbed to the delight of marketing and there is where the comparative study centers between the relation between a commercial product and a political product: tools that for years have been used by big corporations, used to be today also by the nations, publicity and advertising have turned into only one tool to promote a candidate, a movement and an ideology, and the use of mass media and web 2.0 to position all these in voters or as they are called by some political consumers. How? When? Why? A person likes the governor of Cundinamarca had such a successful electoral campaign leveraged in the tools of commercial marketing and that today they keep him in the power of an important region, the establishment of the relationship between commercial marketing and electoral political marketing has generated all kind of discoveries that many overlooked for a good time.