This thesis explains how and what extent the application affects the strategic planning model for the company Organization Colombia Contra la Pediculosis S.A.S, applied to the commercial department; the starting point was the determination of the objectives of the approach, the same that marked the route of the procedures, actions and analysis. It was designed and implemented a model of strategic planning for the company, to improve the commercial department and the administrative department, investigating systematically the various internal components of the company based on models of various authors, analyzing the addressing of the Organization Colombia Contra La Pediculosis S.A.S and Implementing the strategic planning model to Organization Colombia Contra La Pediculosis S.A.S. For that the analytical method SWOT was used to establish the internal and external environment of the company, expressed their strengths, weaknesses, opportunities and threats, propose alternatives to reduce weaknesses and neutralize threats, making strategies to facilitate decision -making and be more competitive. Using the correct analysis of the internal and external environment of the company; information was collected through sales histories and interviews to the Manager , which the current situation of the company , the base was known to propose strategic planning, determined in the areas of development such as: sales forecast, deploy professionals for the commercial department ; likewise the strategic objectives were established; as they are raising the mission and vision, develop the organizational and functional structure.