Through a deep research, an objective market scenario was created for the Republic of Peru, with the aim of evaluating all the aspects for the decision-making process and the permanence of the Colombian company Eco Saludable to the Peruvian territory. Eco Saludable is a company dedicated to the production and marketing of beverages, pastries and healthy breakfasts without preservatives or sugar. Based on this philosophy, some actions took place in Lima and it was determined that Peru is a potential market which is going to allow a promising expansion of the company.