The lulo is considered a very beneficial product due to its high nutritional value which makes it appealing to the national and international population, Colombia has territories which offer an optimal opportunity for its cultivation and development of competitive productions. Today, the cultivation of Lulo in Colombia presents marketing problems that limit productivity and competitiveness nationally and internationally, leading to the abandonment of crops, the loss of labor and the deterioration of the style of production. producer's life This study aims to offer an opportunity for commercialization, expanding the current vision and taking advantage of Colombia's commercial relations, which allows improving the profit margin.