This work will seek to determine the feasibility of the project through the financial viability of the project, while the search establishes the needs of the profile of clients and characteristics of the target market through a Market Study, which Recreational services as Bumper Ball, Water Ball and Zorb Ball will be provided. Theoretical framework defines the Business Plan that "basically consists of an orderly and detailed document that can be associated with the concept of a map, which describes the operational and financial trajectory of a company" (UDLAP, 2005). Likewise to emphasize the importance of a business plan, Longenecker states that "both investors and managers use it to better understand the business, the type of service offered, the nature of the market as well as the characteristics, the entrepreneur and the team" The methodology used in the survey market was mixed (quantitative and qualitative), conducted through a structured self-applied online questionary. A nonprobabilistic type of convenience sampling was performed. The project requires an initial investment of COP $ 35.350.000 with an estimated Investment Recovery Period (IRP) in the third year. The project yields an Internal Rate of Return (IRR) of 25,16% which it is within the range of Opportunity Cost of 25,0%; obtaining a non-significant positive Net Present Value (NPV).