Estudio de percepción del comportamiento financiero del turismo gastronómico en la zona de la candelaria de Bogotá en tiempos de pandemia año 2020
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Resumen
Through this research we looked to identify the financial perception of the decrease in sales revenue of establishments in the gastronomic sector of the historic center of Bogota (La Candelaria) for the period of pandemic 2020. This document allows us to know the situation as well as the opinion of the direct actors of the sector. The first step consists of the characterization of the gastronomic tourism activity by means of a bibliographic review of official sources, which would allow us to know the number and type of establishments that are part of the gastronomic sector, as well as the use of information gathering instruments, through non-participant observations (interviews), to experts who are part of the gastronomic cluster of Bogotá, and who work in some establishment of the sector studied. Then, by means of a structured evaluation format (survey), a collection of information was made, with the purpose of knowing the financial perception, with the objective of understanding the affectations derived from the pandemic, as well as the way in which these establishments keep their financial information. After obtaining the results, an analysis of these results was made, and thanks to this it was possible to understand the situation presented as the object of research. In addition, this information was complemented with a bibliographic review of reports and articles on these affectations, both official and unofficial, which helped to better understand the development of this step. Finally, a bibliographic review of the strategies that have been implemented by the actors, such as governmental entities and commercial establishments, was carried out, and this development was complemented with an interview to an expert member of the cluster, asking about these dynamics. Having the results of the development of each of the objectives, it was possible to understand that not only the decrease in income was the only financial impact derived from the crisis. Conclusions were drawn based on these results, and some recommendations were made regarding the problems identified, which could possibly help to improve them.
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Percepción financiera
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Pandemia
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