Plan de transición de una tienda física a tienda virtual por medio de una plataforma marketplace

Abstract

This work is based on the implementation model for the company BLUETECH Marketplace, which seeks to stop selling their traditional physical products through a physical establishment, so to sell online through platforms Marketplace. Bluetech company initially had a physical location in the city of Bogota, where it sells audio and video products, but seeing the need to spread a model that would improve its sales and level positioning whole in Colombia. Following the identification of the needs of the company, a new model that would reach more customers and allowed to expand, its nationwide sales was sought, which is why the company Linio Colombia SAS, which offered a sales model contacted Marketplace, which had a direct impact on the performance of the company. Before applying any solution in the needs of the company, however it is taken into account the previous theoretical knowledge needed to understand the model Marketplace and E-commerce in general. That is why this paper grade is based on the presentation of how the implementation and results of sales on the Internet using the model Marketplace through the experience of the company Bluetech. Therefore in the development of this work we can find all the information necessary to implement a model of modern digital sales, for the benefit of companies seeking to improve their market position and increasing its revenues to indirect customers.