Manual de iniciación al social media para pequeñas y medianas empresas colombianas

Abstract

In global business like nowadays, social medias and digital markets are a fact and an strategy set by global companies, that additionally make up itself as key factors having as a result competitiveness and big success wordlwide. Nevertheless, this is not a close reality to the majority of small and medium sized Colombian enterprises (Pymes) that in a minor determination make an incursion on these digital markets, still getting a basic sense about sociocultural medias and the advantages that offer in terms of rivalry. In addition to that, getting informed about these social medias turn out to be a task a little bit hard because of the information that it is kept on some webpages that do not give an understanding about the massive usefulness of these social medias and it comprehensive way as an strategy.