Análisis de la Panela Orgánica Pulverizada de Cundinamarca en el Mercado Canadiense

Abstract

This research proposes to know the viability of Cundinamarca's organic powdered panela in the Canadian market, taking into account an internal and external analysis of the product. The study carried out in the national market is focused on the country's panela sector and within the foreign market, aspects such as culture, economy, consumption of organic products and the trade agreement between Colombia and Canada that provide tariff preferences in products are taken into account. like panela. With the aim of evaluating the possibility of expanding exports of organic products and entering the Canadian market, three indices of commercial dynamism were proposed that integrate the indicators of foreign trade and commercial policy, through which it can be identify Colombia capability to establish Organic powdered panela at the Canadian market.