Design Home is a project by contractors for the adaptation and structuring of home environments or work areas that arises from the needs of people, when finding a company dedicated to all this package of services, with personalized advice on both design and security and systematization in the required spaces. In this investigation, the market study can be seen in detail, which brings with it the investigation of the niche to which the company is directed, taking into account the 4 p's of marketing; which are the product, which in this case is the one on which the complementary service of this company is based, the possible price of the services provided as a whole, in relation to the key competitors in Bogotá, the promotion and the place that is carried out with the detailed sales process when carrying out the management from the advice, to the delivery of the finished project. In this investigation, the detailed financial structure of the company is also found, projected to 3 years, based on the fixed costs of the company, the initial investment and the return on the initial investment, taking into account the break-even point, with the indicators future and current viability of the company. To determine if the preliminary structure of the company is solid and effective, in the long-term returns. In the portfolio you can find different services such as design and security, with systematization in homes, in which the client can choose and accommodate their package according to the needs and economic comforts, since there are several tools to be able to capture the ideas and tastes in a new design, from the hand of experts and technology, which allow you to see the result, even before doing it. The results that are expected to be obtained is that once the company is in operation, customers will find a complete and affordable service, since, by having direct suppliers, costs will be lower, generating security and satisfaction in the service.