Plan de negocios - ALMU

Abstract

In this final degree project, an analysis of the ALMU business plan will be developed. The project that will be carried out on is a mobile platform related to the local restaurant sector in Colombia, focused on the promotion of restaurants and the management of the diner-restaurant relationship so that more sales are generated for the restaurant and greater access to the diner. The objective is the development of an application and its subsequent commercialization in order to study its economic viability, analyzing each of the necessary steps from the first idea to the market launch. Likewise, the sector and the main companies that comprise it will be studied and analyzed to understand direct and indirect competition and how to generate a key differential. This project was born from the experience of one of the team members who had the opportunity to see first-hand the weaknesses and threats faced by this highly competitive sector, and together with the work team, a project was finalized. In a booming market such as digital solutions, there is a great business opportunity to boost the sale and clientele of restaurants. The rapid success of various platforms and a latent trend towards digital shows a sector with great potential.