Panela has been classified as one of the most important artisan products in Colombia, existing since 1538 and spreading throughout the country, where the homes of the peasants had small mills that facilitated the processing of sugar cane and allowed acquiring the guarapo and starting the panela production process. Over the years, Colombia has been an exporter of panela in different countries, which show evidence of approximate annual production of 2,116,403 tons, with an approximate 220,783 hectares planted nationwide, thus showing that the countries to which This product is exported are Spain, the United States, France, Italy, among others; Colombia being the second place for panela production after coffee. The pilot plan that is exposed in the present investigation explores the approach of commercial, logistical, producer and consumer alternatives of panela, in order to take advantage of the different existing commercial agreements between Colombia and Japan. There is a probability that, if the trade agreement with Japan for the export of panela could be achieved, the nation would benefit since it would cause a wide generation of jobs in this sector, favor the peasant sector and help the growth of the economy of the country in the long term.