1.Administración de empresas

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  • Ítem
    Fortalecimiento de la estrategia de negocio para la Cooperativa Concazucoop
    (Fundación universitaria empresarial de la cámara de comercio de Bogotá- Uniempresarial, 2024-02-02) Cárdenas Diaz, Sandra Viviana; Castillo, Claudia Sofia
    El trabajo aborda un exhaustivo análisis de las áreas Directiva, Productiva y Comercial de la Cooperativa Concazucoop, identificando y fortaleciendo debilidades y oportunidades. Se implementaron acciones estratégicas, como charlas y talleres para los asociados, y se exploró la Responsabilidad Social Empresarial (RSE) mediante acercamientos a la cadena de valor de Printer Colombiana S.A. La primera fase presenta un diagnóstico organizacional detallado, mientras que el enfoque teórico de RSE destaca oportunidades comerciales y mejoras en la calidad de vida de los asociados. El trabajo documenta las estrategias implementadas y sus resultados, con la esperanza de contribuir a organizaciones similares que buscan fortalecerse en el mercado. Concazucoop, centrada en la inclusión social, busca mejorar el bienestar de poblaciones vulnerables como madres cabeza de familia, discapacitados y desplazados. El proyecto "Fortalecimiento de la estrategia de negocio" se alinea con sus acciones y objetivos.
  • Ítem
    Plan de negocios editorial OnBooK
    (Fundación Universitaria Empresarial de la Cámara de Comercio de Bogotá - Uniempresarial, 2016-09-18) Ariza Melo, Angie Paola; Gutiérrez Pulgarín, Andres David
    The publisher OnBooK supports inexperienced writers from Bogota in their literary growth process, giving them the support and tools of a publishing house so that their literary works have the quantity to be published, establishing relationships with their creatives and readers establishing as main objective to recover the cultural value of literary works, work to be done in conjunction with their writers and creative teams because the creation of the book also has a history that has not been expressed. According to the growth that has been evidenced in the years 2012 and 2013 in the books of the digital platform, it was decided to develop two distribution channels, establishing as the main sales channel of website and application, currently the publisher has a prototype of what would be a website and application. Editorial is not looking for experience in its collaborators, however they must have leadership skills, creativity and innovation because as an independent publishing house that seeks to recover the cultural value of its copies, it needs its team to never conform to the established but on the contrary to seek alternatives in order to be different. In order to have sustainability during the first 4 years, it was decided to have a base investment of $250'000,000, however it is expected to have an income of $193'795,366 for the first year of operation. The publishing house projects that if the internal rate of return is 49%.
  • Ítem
    Modelo de planeación estratégica para la empresa Organización Colombia contra la Pediculosis S.A.S aplicado al departamento comercial
    (Fundación Universitaria Empresarial de la Cámara de Comercio de Bogotá - Uniempresarial, 2016-04-13) Guzmán Rojas, Sarah Paola; Martinez, Gloria
    This thesis explains how and what extent the application affects the strategic planning model for the company Organization Colombia Contra la Pediculosis S.A.S, applied to the commercial department; the starting point was the determination of the objectives of the approach, the same that marked the route of the procedures, actions and analysis. It was designed and implemented a model of strategic planning for the company, to improve the commercial department and the administrative department, investigating systematically the various internal components of the company based on models of various authors, analyzing the addressing of the Organization Colombia Contra La Pediculosis S.A.S and Implementing the strategic planning model to Organization Colombia Contra La Pediculosis S.A.S. For that the analytical method SWOT was used to establish the internal and external environment of the company, expressed their strengths, weaknesses, opportunities and threats, propose alternatives to reduce weaknesses and neutralize threats, making strategies to facilitate decision -making and be more competitive. Using the correct analysis of the internal and external environment of the company; information was collected through sales histories and interviews to the Manager , which the current situation of the company , the base was known to propose strategic planning, determined in the areas of development such as: sales forecast, deploy professionals for the commercial department ; likewise the strategic objectives were established; as they are raising the mission and vision, develop the organizational and functional structure.
  • Ítem
    Manual de iniciación al social media para pequeñas y medianas empresas colombianas
    (Fundación Universitaria Empresarial de la Cámara de Comercio de Bogotá - Uniempresarial, 2015-09-08) Robayo Gonzalez, Danilo; Serrano Caceres, Vviana Carolina; Marín Guzmán, Augusto
    In global business like nowadays, social medias and digital markets are a fact and an strategy set by global companies, that additionally make up itself as key factors having as a result competitiveness and big success wordlwide. Nevertheless, this is not a close reality to the majority of small and medium sized Colombian enterprises (Pymes) that in a minor determination make an incursion on these digital markets, still getting a basic sense about sociocultural medias and the advantages that offer in terms of rivalry. In addition to that, getting informed about these social medias turn out to be a task a little bit hard because of the information that it is kept on some webpages that do not give an understanding about the massive usefulness of these social medias and it comprehensive way as an strategy.
  • Ítem
    Plan de empresa Viga Group S.A.S
    (Fundación Universitaria de la Cámara de Comercio de Bogotá - Uniempresarial, 2015-10-29) Garcia Rincón, Kevin Eduardo; Vivas Martinez, José Luis; Mendez Pinzón, Manuel