Creating shared value is a strategy that weaves together corporate actions with their environment in favour of achieving a collective benefit. Its concept compared with the Corporate Social Responsibility and likewise the exposure of its methodology is useful to extend the competitive vision of the companies, in this case own of Colombia and Peru. Which implies previously analyze its current context and review the applicability of this trend in the business sector in these countries, determining the Shared Value like an opportunity for the performance of companies in their national and global market niche.