One way of distinguishing from competition, improving processes, improving a person's personal and sporting performance, and increasing performance at a sports club is what is achieved through leadership or better known as a coach. It is a term that is found today in which people can help companies in this case sports clubs make processes of change, increasingly competitive and seek professional excellence. Wanting to be at the forefront of world football has wanted to implement in the football school Puente Aranda F.C. a conversational space with teachers, athletes and parents where the coaching can identify important aspects to improve and that have to be changed to help achieve the goals both personal and professional.