The company Arca Continental Lindley SA is the producer of the Inka Kola soft drink, being a very appealing product for the Peruvian population, where they have developed strategies to maintain in the internal market which will be exposed in the text making relation with its direct competitor Aje Grupo, likewise, it delves into the production process that the company handles for the preparation and distribution of this soft drink, in which it can be identified that this organization manages all its processes under the legal and health parameters, always in search for the good of its consumers.