La estrategia de valor compartido implantada por Nestlé aplicada en AJE GROUP
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The present work seeks to inquire about which Shared Value strategies used by Nestlé can be applied in the AJE Group’s Global Value Chain. For this purpose, a documentary review of the subject was conducted, along with an observation made in the framework of the academic-business mission to Peru, where a visit was made to the AJE Group factory located in there. It found that Nestlé and AJE Group have some similar strategic lines which leaded to consider some Nestlé strategies that can be used by AJE Group in key areas like Nutrition and Health, Rural Development, Water and Environmental Sustainability, complementing their current actions. Finally, it is concluded that AJE Group can migrate from its current Corporate Social Responsibility to the Creating Shared Value. In addition, as a reflection, it is proposed a strategy for AJE Group that seeks to contribute to the current debate on Shared Value.
Descripción
Temas
Cadena de valor
Valor compartido
Estrategia corporativa
Responsabilidad social corporativa
Sostenibilidad ambiental
Marco jurídico aplicable
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Árbitros, Consejero, Ponente, Magistrado Ponente
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Director de trabajo de grado
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Materias Normalizadas
Planificación empresarial
Planificación estratégica
Medio ambiente